How we helped Kai Ellis grow an organic fanbase
In October 2024, Kai Ellis, a talented but undiscovered artist, approached Blueprint Media Group (BMG) seeking management and guidance. At the time, Kai's music demonstrated exceptional quality, but his brand lacked direction, visibility, and audience engagement.
With limited resources and no consistent online presence, Kai faced a common challenge for emerging artists: how to stand out in a saturated market and convert talent into traction.
BMG's goal was to:
Our methodology focused on organic virality and audience resonance:
We worked closely with Kai to define his core story and values, visual and messaging style guide, and positioning strategy that highlights his unique artistry and persona.
We recommended a daily freestyle video strategy that leveraged short-form platforms (IG Reels, TikTok, YouTube Shorts) with algorithm-friendly hooks and evergreen storytelling formats.
To accelerate audience engagement, we implemented strategic use of comments, duets, and stitches, community engagement loops, and metrics-driven iteration.
Within 90 days of consistent execution (January – March 2025), Kai achieved:
Kai's rapid growth validated BMG's approach and laid the foundation for the agency itself. His success became the blueprint for our current artist development model, proving that talent combined with strategy can drive scalable, measurable growth.
Today, BMG leverages these same principles to help independent artists, labels, and management teams transform releases into viral movements.
We work with a select number of artists and brands to create transformative growth strategies through strategic music marketing and artist management.
Everything in Release Blueprint plus 1:1 coaching, feedback, and comprehensive growth planning. Perfect for artists ready to accelerate their career.
Custom 30-day marketing plan, content ideas, ad guidance, and strategic recommendations for your next release.
2-hour deep dive into your brand positioning, target audience, and messaging strategy for established artists.
Specialized services to complement your main strategy
Book a complimentary 30-minute strategy session to discuss your goals and determine the best path forward.
Our top strategies for maximizing your next drop.
Why your image matters as much as your sound.
How to build a real audience in 2024.
Blueprint Media Group Canada Inc. is a leading music marketing and artist management agency that provides independent artists with the strategic guidance they need to succeed in the music industry. We specialize in creating custom marketing plans tailored for emerging talent, helping you build your brand, grow your fanbase, and reach your target audience through proven music marketing strategies.
Ready to get started? Fill out our artist intake form below and we’ll get in touch to begin your personalized blueprint.
Artist Intake FormIf this sounds aligned, let us know which option fits your goals best. Once confirmed, we'll lock in your spot and begin the strategy process.
